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Maybelline Hypercurl Volum’ Express Mascara : Review, Swatches & EOTD

( Author ~ Sanchita ) 

Hello Beauties !

Hypercurl Volum’ Express Mascara has been in the market for quite some time now and being an ardent fan of mascaras, anything written ‘volume’ and ‘waterproof’ catches my eyes and I end up buying that. So, this is another one of those buys again but I wasn’t very skeptical because Maybelline, as a brand, hardly fails. Also, because I keep the Maybelline The Falsies Mascara as a backup one in case I don’t like any mascara that I have recently purchased.

So, coming to the product in question all I can say is that I have a love-hate relationship with this one. Read on to know more about the product.

Maybelline Hypercurl Volum' Express Mascara Waterproof (3)

PRICE – 275 INR for 9.2ml


Packaging – The packaging is in a fat chubby wrapping with a sleek black and rose gold one. I loved how they have coordinated the color and it looks quite pleasing rather than boring. The waterproof/washable variant is written on the bottom and it comes with an attached wand with the cap. Overall, the mascara has every feature in regular Maybelline mascaras and quite lightweight and travel friendly as well. 

Maybelline Hypercurl Volum' Express Mascara Waterproof (4)

Shade – The shade is deep charcoal black and nicely quote the lashes well. It gives a certain definition to the lashes as well as an illusion tight lining to the upper lash line when you apply it thickly. I like how the lashes looks naturally black yet pretty.

Applicator – The applicator wand is slightly curved but not a lightweight flexible one like the Maybelline The Falsies Mascara. It is fixed and has a fat and chubby body. The bristles are even and relatively soft, short and little crowded. Although the ‘crowded’ portion does help to add volume and curl but I felt the bristles could have been slightly long to add more definition. Another downfall is that due to its fatness, it is a difficult task to coat the lashes on the inner side and lower portion without messy up the eye makeup when you’re in a hurry.

Texture – The texture of the mascara is of a thick whipped cream. I have used several volume boost mascaras before but I found the texture slightly dry. Hence, you have to work super-fast when it comes to coating several times. If you wait too much, two coats can even feel clumping and uneven. Having said that, it dries up pretty fast on the eyes and doesn’t crumble too much on the eyes as well.

Maybelline Hypercurl Volum' Express Mascara Waterproof (9) Maybelline Hypercurl Volum' Express Mascara Waterproof (7)

Maybelline Hypercurl Volum' Express Mascara Waterproof (5) Maybelline Hypercurl Volum' Express Mascara Waterproof (2) Maybelline Hypercurl Volum' Express Mascara Waterproof (6)

Formula – It comes in both waterproof and washable variants. Although I always go for the waterproof one, it is very difficult to remove and I use a baby oil for this purpose. For summers, I have the habit of splashing water on the face very often and this product never seeped down the eyes giving the raccoon look. However, washable one is easier to remove.

Effects – The mascara does curls, add length and volume to the lashes but everything is in small amount. And that is why I have a love-hate relationship with this one. Often I skip the eyelash curler when I am in hurry and this wand beautifully curls up the lashes and keep it intact for several hours. If you use a curler, the curls stays intact for whole day. It adds slight length which looks good but coating inner lashes is difficult and hence, looks uneven. Coming to the volume part, it only adds a little volume for a nominal daytime office kind of look but not the ‘over-the-top’ falsies volume.

Maybelline Hypercurl Volum' Express Mascara Waterproof (10)

Staying Power – The staying power is indeed impressive. It stays for the whole day but the amount of volume goes down after 6-7hours which is pretty much in all mascaras. For the price, I would say this is a great mascara for daily wear even though it does have certain drawbacks.

OVERALL – A pretty mascara with thick whipped texture that adds a little of everything – curl, length and volume and can be used as a great wear mascara. Also, available in two variants of your choice.

Packaging – Nice and light weight.
Wand – Average.
Shade – Black
Texture – Thick whipped cream.
Formula- Waterproof.
Effects – Adds a little of everything – curl, length and volume.
Staying Power – Stays intact the whole day
Value For Money – Completely


  1. Beautiful sleek black and rose gold packaging.
  2. Deep charcoal back shade.
  3. Completely waterproof. (Available in washable variant too)
  4. The texture of the mascara is of a thick whipped cream.
  5. It adds a little of everything – curl, length and volume.
  6. Commendable staying power.
  7. Great for daily wear.
  8. Value for money.


  1. Multiple coats look spidery and dry.
  2. Wand could have been better.
  3. Lacks right amount of volume as claimed
  4. If you like false lash effect mascaras this one doesn’t provide any drama.

BnB Ratings 6.5/10 

Final Verdict :
I would only recommend the mascara if you want a daily wear mascara to do the job of – curling, adding length and volume boost but do not expect anything dramatic out of it. It gives a decent defined look but not for parties and special occasions.

BnB Editor Shreya Says, “I totally loved this EOTD by Sanchita. Her lashes look so natural and I think I like less drama in my daily mascara. Wish Maybelline can make the formula better but for INR 275 it can be a good everyday mascara”



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Disclaimer: All products mentioned in this post were purchased.  We are not being sponsored/compensated/paid to write this review and all opinions are absolutely honest by the team. However, each person is born with unique skin type and that’s why we request our readers to test each product before using on their precious skin.

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