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Plum Goodness NaturStudio All-Day-Wear Kohl Kajal Review

(Author ~ Sanchita)

Hello beauties!

I am back with the review of another super long lasting rich kohl. It has been quite some time that Plum launched their products in India and I am very much impressed with their range, especially the stunning face masks and other skin care products. I have already heard so many praises for the kajal from their range and was eagerly waiting to pick this one up once I am done with my overflowing stash of kohls. Kajal is a regular makeup product for me and I simply can’t step out of the house without it, hence I have been using this monsoon quite often.

Having tried and tested the product, here’s my review on the same.


PRICE 425 INR for 1.2g


Packaging The kajal comes in a wooden pencil body with a bright purple color and a basic opaque black cap. The pencil is not retractable i.e. sharpenable but they do not provide sharpener with it. (Initially when it was launched, they were giving sharpeners with it). Needlessly to say, sharpening causes a wastage of product even though the quantity provided (1.2g) is higher than usual retractable pencil’s quantity (generally 0.35g). I don’t travel much with this pencil because I have to carry a sharpener every time and thus it is quite a cakewalk in that department. Nevertheless, the packaging seems decent.



Shade – The shade of the kohl is pitch black. This is surely an adorable quality one would look for in a kohl and the jet black color has no shimmer or frosty touch at all. it does give a nice sheen when applied but once dried, it look pitch matte black. The shade can be an excellent choice for a good base for smoky eyes or simple dark base for other eye makeup purposes. Overall, this shade reminds of me previous favorite of L’Oréal Magique Bold.

Pigmentation – The pigmentation is great. It simply requires 2 defines swipes on the eyelids and lower lash line to bring out the maximum intensity. However, on the waterline, you have to swipe multi times to build up the full saturation of the jet black color. Although it does take some time but surely worth using it for both lash line and water line.

Texture and Finish The texture is somewhat tight-creamy one and not the usual soft creamy. Having said that, it on tug or pull the eye lids at all and glides on the eyes easily, without any irritation. It doesn’t simply break off if you apply too much pressure. The rich and intense texture is gentle and gives a soft matte finish to the eyes. Once it sets, it doesn’t flake off or irritate the area. The kajal is preservative-free, paraben-free, mineral oil-free and paraffin-free and thus a winner in that department. Further, it is also 100% vegan formula, not tested on animals, dermatologically and ophthalmologically tested and approved – hence, will never irritate the sensitive eyes.



Formula – The Plum Goodness NaturStudio All-Day-Wear Kohl Kajal is formulated with Vitamin E which definitely cares for the sensitive area like eyes and has not inflammable effect. The kajal is completely smudge-proof (to a certain extent) and water-proof and thus no matter how much water you splash, it will never budge. It does give some time to smudge and create a smoky effect but once it sets, it will never seep down.

Longevity – the staying power of the Plum Goodness NaturStudio All-Day-Wear Kohl Kajal is around 8hours (as against the 12hr claim by the brand) in humid monsoon, which is definitely praise worthy. It will not become a messy smudge and give you raccoon eyes but simply a natural smudge effect. On the waterline, it starts to fade of after 3-4hrs because I have watery eyes. The removal of the kajal is slightly touch as you need a good oil based eye makeup remover to completely wipe off at he end of the day.



OVERALL – Plum Goodness NaturStudio All-Day-Wear Kohl is a deep and enrich black kajal with cream texture and preservative-free, paraben-free formula, along with smudge proof and water proof formula and commendable longevity.


Packaging – Purple wooden sharpenable body.

Shade – Jet black

Pigmentation – Great with 2 swipes

Texture and Finish – creamy texture and matte finish

Formula – smudge-proof and water-proof

Longevity – around 8hrs (3-4hrs on water line)



  • Light weight packaging and decent quantity.
  • Jet black color with no shimmer.
  • Great pigmentation with 2 swipes.
  • Soft texture.
  • Rich in Vitamin E
  • Preservative-free 100% vegan formula, not tested on animals, paraben-free, mineral oil-free and paraffin-free.
  • Dermatologically and ophthalmologically tested and approved and thus won’t irritate sensitive eyes.
  • smudge-proof and water-proof formula
  • staying power is around 8hrs and 3-4hrs on water line
  • worth the price


  • I would have preferred retractable body.
  • Needs a sharpener.
  • Texture could have been creamier.

RECOMMENDATION – The Plum Goodness NaturStudio All-Day-Wear Kohl is good with its texture, formula and longevity but a slight creamier and retractable function would have been better. Nevertheless, it is surely a great option if you love rich and intense kohls. With so many kajals in the Indian market, they could have adjusted the price for a better competition.

BnB Rating : 7.5/10



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Disclaimer: All products mentioned in this post were purchased.  We are not being sponsored/compensated/paid to write this review and all opinions are absolutely honest by the team. However, each person is born with unique skin type and that’s why we request our readers to test each product before using on their precious skin.

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